Visual commercial for the launch of a new coffeeblend by Street Coffee. The purpose of the commercial is to strengthen their position on the marked with visual coherent matter. The campaign ended with a urban poster collection and post for social media.
Street Coffee’s mission is to create a home outside the home where you can meet, have fun, take serious and find new friendships. The relaxed and raw attitude inspired me for the urban look in the posters in tone-in-tone colors.
Street Coffee Commercial Street Coffee Commercial
Center of Innovation & Entrepreneurship
Visual identity for the center of innovation and entrepreneurship at VIA University College. They asked for an identity which would appeal to the younger segment with their science talks and workshops. The work included a logo, posters, a sign and notebooks.
Because of the target group I decided to overlay simple shapes like thinking bubbles and other drawings in sharp colours. This should draw attention to the otherwise professional posters and invitations.
Center of Innovation & Entrepreneurship Center of Innovation & Entrepreneurship
A new identity for the oldest danish nature medicine manufacturer, Naturdrogeriet. The project included a new visual identity, packaging and set design for the photography of the line. Sustainability had a huge impact on the final outcome, as all the materials can be taken apart and recycled individually.
We focused on streamlining the many difference kinds of packaging, so the company had a clear identity on the shelf next to other products. Made in collaboration with Helene Gerber.
Naturdrogeriet packaging Naturdrogeriet packaging
About Ida Jakobsen
I’m a freelance graphic designer/visual communicator based in Denmark. I primarily work with visual identitites, layout and packaging with a sustainable agenda.
Read more about me and my work in the about tab and contact me if you have questions or a work proposal, i love a good challenge so don’t hold back.
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