A concept for a circular economy campaign (coming soon)
Most production waste is created at the design phase of a product. The product could be made more sustainable and recyclable by either being produced in a single material or can be taken apart again. The production waste is often valuable pieces of high-quality materials which doesn’t have a purpose and is therefore throwing away or melted/burned. In a circular economy, we thrive to find another production in which the waste material can be used in its current form, so there isn’t used unnecessary energy in remelted to a recycled compound.
The challenge was to visualize the materials which should be upcycled and how this approach saves energy and CO2. The target group was architect groups and modern danish designers with a larger production to take in the waste materials. The visual identity reflects clean and modern aesthetics.
× Research of sustainable materials
× Research about circular economy
× 3D rendering and animation
× Visual identity